LANE B

BETHANN HARDISON

Bethann Hardison was preparing to launch her production company as an executive producer of her award winning documentary film INVISIBLE BEAUTY (Tribeca/Sundance with theatrical release via Magnolia Pictures Sept 2023) when she approached VISUAL PEOPLE about designing the identity. Honoring the road she paves as a diversity activist, VP conceptualized the company name as LANE B with a unique typeface, logo, mark & corresponding animated film credit. Graphically merging a road with the initial B, the symbol is a friendly, yet powerful coat of arms, signifying her mission, while capturing her personal elegance.

Name, Identity Design, Custom Type, Logo, Mark, Film Credit Animation.

BETHANN HARDISON PHOTO CREDIT: ROMNEY MEULLER-WESTERNHAGEN